Take your business to the next level with our payment tips.
With the world becoming more fast-paced and technology evolving by the day, businesses are always looking for ways to boost revenue and improve their offering. One key area that is often overlooked, is a company’s payment setup. By optimising your payments you will increase customer satisfaction, but also open the door to new growth opportunities.
We’ve summarised some actionable payments tips for your business that can be useful across all sectors:
Customers value convenience. Make paying as easy as possible.
With people leading busy lives and often making purchases whilst commuting or in-between running errands, it’s important your payments are smooth and seamless. If not, you risk losing customers and driving up your drop-off rates.
By offering a seamless and reliable payment process, people are more likely to become repeat customers.
Do you have Apple Pay & Google Pay enabled? Launch them to attract new customers and build loyalty.
Each customer is unique - and so are their preferences. By offering multiple (and relevant) payment options, you give your customers the option of choosing what works best for them.
Apple Pay and Google Pay are popular payment methods that are generally considered to be more secure than traditonal card payments. By enabling them, you’ll open the door to a whole new segment of customers and make it even easier for your existing customer base to pay.
Check that you have fraud rules enabled, and that they're tailored to your business.
Security is paramount. By providing your customers with secure payments, you’ll not only gain their trust, but they’re more likely to return.
Ensuring your payment system has robust fraud detection and prevention mechanisms in place, you’ll also protect your business from financial loss and safeguard your customers' sensitive information.
In an age where data breaches and cybercrime are daily concerns, customers are more likely to return to businesses that demonstrate a commitment to security. Knowing they can make purchases confidently, without worrying about fraud, creates loyalty and encourages repeat visits.
If you’d like support with fraud protection for your business, reach out to us to see how we can help.
Reduce your PCI scope and minimise human error: Stop taking payments over the phone & enable secure payment links.
One common area where businesses fall short is accepting payments over the phone. When customers provide card information verbally, it opens up opportunities for mistakes, whether it’s entering the wrong details, misplacing card information, or inadvertently exposing sensitive data.
This can lead to costly errors, chargebacks, and potential data breaches, not to mention increased liability for your business.
By offering Payment Links to your customers, you can protect your business against human errors. Wondering how Payment Links work? It’s super simple! You send the customer a link via email, text etc. and they can enter their payment details on a secure webpage.
Ready to optimise your payments? Get in touch with our team today.